The most googled architects and designers in the world
Which architects and designers are the most clicked on the internet? The ranking of the 15 of them most searched on Google over the last three months, in English and in the world, confirms certain assumptions but is also full of surprises. When considered on the basis of specific questions, the simple list of names lends itself to considerations of a diverse nature. We can observe, for example, the balance between the living (eight) and the deceased (seven), the dramatic gender gap between two women and 13 men, but also the variety of their geographical origins, originating from no less than 10 countries: in order of appearance the United Kingdom, the United States, France, Brazil, Italy, Spain, Finland, Japan, Denmark and Mexico.
A more daring exercise would however attempt to reorganize this classification by borrowing an interpretive tool from the history of architecture, namely the subdivision into currents, movements, trends. The simple summary becomes a kind of grand prize – Formula 1, not from Rome – an impossible race between drivers of different generations, made up of unexpected overtaking, photo-finish arrivals, promises kept and cruel disappointments.