The hip Austin hotel group is heading south with a new boutique project
Austin-born Bunkhouse hotel group is looking south with a new project in Louisville, Kentucky. Opening scheduled for spring 2023, Hotel Genevieve will be the brand’s first hotel in Kentucky and the second national project outside of Texas.
Inspired by a regional type of limestone, Saint Genevieve — a key ingredient in the production of bourbon — the hotel’s name is a nod to several aspects of local Kentucky tradition and culture. Beyond the bourbon tie, Sainte Geneviève is also a saint and the patroness of Paris, thus connecting the hotel to Louisville’s namesake, King Louis XVI of France, and the women involved in the project.
ROHE Creative, a Philadelphia-based women-owned and operated design team, will lead the project’s interior design, delving into the nuances of the city’s history beyond bourbon, horses and iconic baseball bats. Louisville Slugger, which have been produced in Louisville since at least 1894.
Bunkhouse’s bright colors, playful furnishings, and lively art programs will lend themselves to Louisville’s heritage, especially in the lobby and restaurant. A Parisian-inspired rooftop restaurant and bar will showcase the city’s vibrant local flora and include French nods to the city’s royal namesake. As the brand’s first rooftop restaurant and bar, the design is sure to become a magical enclave offering city views in an opulent garden setting. The interior design will also address the state’s broader history with modern quilting patterns in hallway carpeting and bedroom throws, a reference to Kentucky’s quilt culture.
The six-story hotel will feature 122 rooms in a new building by Memphis-based LLW Architects, located in the heart of the NuLu district. Bunkhouse will build on the brand’s values and sense of community by collaborating with local suppliers, sourcing furniture in town and hiring Louisville-born staff.
An exciting collaboration already underway is a partnership between nearby Rabbit Hole Distillery, Bunkhouse and Mountain Shore Properties, the Charleston-based developers of the project. The trio plans to create an art garden on the nearby lot, which will provide easier access from Market Street to Jefferson Street, as well as improve connectivity to the distillery from Market Street.
Bunkhouse also hopes to provide the amenities needed by the neighborhood and the NuLu community, which will lead to a number of Bunkhouse firsts, including a mini market offering basic groceries, fresh local produce, snacks and drinks.
“Our commitment to the communities we enter is genuine, and we intend to celebrate the character of the NuLu neighborhood, which we love, through cultural programming, menu ingredient sourcing and maker selection. and regional products into the retail mix,” Amar Lalvani, executive chairman of Standard Hotels and Bunkhouse Group, said in a statement. “We couldn’t be happier with the collaborative team we’ve created to bring Bunkhouse to Louisville.”
Bunkhouse is known for designing and developing a celebrated portfolio of Texas projects, including Austin’s San Jose Hotel, Saint Cecilia Hotel, Magdalena Hotel and Restaurant Summer House on Music Lane, Carpenter’s Hotel and the Carpenters Hall restaurant.