Tamam, Turkish Designers’ Favorite Home Decor Store, Launches First In-House Fabric Collection
Conceived in collaboration by Frost and Hewitt, the five new fabrics move away from the individual textile work of the designers. “My designs are generally thick and angular, and Tulu has her own personality. These tissues have a specific voice, ”says Frost. It also highlights how the expressions telegraph the Ottoman era through fresh, resized designs that are hand-printed on a cotton-linen blend by artisans in Rajasthan, India. “I like to draw influences from different countries and tell the story of textiles from around the world.”
Although this is a commercial only offer, the fabrics attract attention beyond the designer set. The very first customer of the collection? “My mother, who remade her dining chairs in time for Thanksgiving with [the pattern] Izzet, ”says Frost. To create the chain-like print, which derives from Islamic motifs, “the octagons are placed on top of each other and there are flowers in between. The math behind it is fascinating, ”says Frost. The collection also includes Selin, adorned with subtly wavy flower bands, and the elegant Zerrin, adorned with diamond shapes that have an understated Victorian air.
Color plays a major role in the designs. Osman fabric, for example, stands out with its rich blue background punctuated with thick orange and white braids. Aziz, on the other hand, is delicate, mixing pink, purple and pale turquoise hues with undulating scrolling shapes that evoke a “stylized cloud,” says Frost, a modern update of a originally cloud band design. from China. “It’s a reference to nature that gives the impression that there is movement, that even in something simple, something is happening underneath. “
The fabrics, which also adorn cushions, tablecloths and napkins throughout the store, intentionally bring a new layer to Tamam, helping to expand it as a brand, and “detach it from the idea of a simple store. “says Frost. “Each design is distinct, but they blend together well.” As versatile as these models are, Frost says, “I’m sure they’re going to show up in a lot of places. “