Omni PGA Frisco Resort prepares for start of construction
After years of planning and a delay due to the pandemic, construction begins on North Texas’s largest new hotel and resort project.
Omni Hotels & Resorts begins work on its Omni PGA Frisco Resort.
The hotel, conference center and 501-room resort are under construction as part of the half-billion-dollar PGA of America mixed-use development under construction south of US Highway 380 .
Construction is already underway on two golf courses that will anchor the sprawling project. And work has recently started on the PGA headquarters building.
Now Dallas-based Omni Hotels is launching what will be its most elaborate destination property in North Texas. “This is our first resort that we are building from scratch,” said Omni Chairman Peter Strebel. “The entire resort will be Texas and golf themed.
“It’s a major seaside resort,” Strebel said. “People are going to want to come here from all over the world.”
Designed by San Francisco-based SB Architects, the Frisco Resort will have a different feel to the high-rise hotels Omni is known for in downtown Dallas and the Dallas Cowboys’ Star Development in Frisco.
The four to seven story buildings stretch the length of the PGA golf courses with expansive outdoor spaces.
“We are the only resort of this magnitude currently going up in North America,” said Strebel. “This will be one of the best – if not the best – resort in the state of Texas.”
The Omni PGA Frisco will feature over 125,000 square feet of conference and meeting space.
There will also be a full service spa.
“We’re going to have multiple pools,” Strebel said. “There is an adults-only rooftop pool that will have an infinity edge on the sixth floor overlooking the golf courses.
“There is a pool for spa guests and a multi-level family pool overlooking the golf courses.”
Golfers will have access to a 10-hole “executive golf course” and a 2-acre putting green.
“There is going to be a lounge by Top Golf,” Strebel said. “We’re going to have five different culinary outlets, ranging from a casual cafe to a destination dining experience.”
The Frisco complex will also include seven 2,200 square foot 4-bedroom “golf villas”.
“These are going to look out onto the golf course,” Strebel said. “They are really beautiful houses.
“It will be excellent VIP accommodation.”
All buildings will be constructed of native stone, wood, metal and glass.
“Our theme is modern Texas,” Strebel said. “We wanted it to look like some of the new modern ranch homes you see being built across the state.”
The Frisco complex has been under construction since the PGA announced in 2018 it was moving its headquarters from Florida to North Texas.
Originally slated to open in 2022, the project is now slated to debut in spring 2023.
Strebel said the Omni PGA Frisco is already booking business based on planned PGA events. “We have already placed 26 championships from the opening day to 2034,” he said.
While the revolution was delayed – like most real estate projects – due to COVID, Strebel said Omni used this time to refine the development and clarify all the details.
“I have been involved in this project for over five years,” he said. “These projects take time.”
The Dallas-based company, which like most hotel operators has been hit hard by the pandemic, is also starting a new hotel in Tempe, Arizona, and completing construction on a 1,000-room property in Boston.
“We feel that we have crossed the bend,” he said. “It was a difficult year for us.”
Omni already owns several resorts in the United States, including iconic properties such as the Omni Homestead Resort in Hot Springs, Virginia, and the Omni La Costa Resort and Spa north of San Diego in Carlsbad.
“We have the largest brand presence in the state of Texas,” Strebel said. “Omni has 10 hotels in Texas, and in the Metroplex we currently have four.”
Strebel said Omni’s resort properties were an asset during the pandemic.
“We have done well with leisure clients, even though group meetings were cut short this year and people stopped traveling on business,” he said. “There was a lot of travel to leisure destinations.
“People wanted to get out of their homes, and we think it’s going to continue to be strong.”