My Texas House Instagram Decorating Account Has Arizona Origins
Former elementary school teacher Erin Vogelpohl’s career in social media was launched when her house became “kind of Insta-famous.”
Her success on Instagram came from sharing the way she decorates her family’s home on @mytexashouse, where it has more than 600,000 subscribers.
His posts were so popular that they inspired a My Texas House line of home decor on Walmart.com. The line’s products sold out so quickly when they went on sale in March that they had already had to be restocked.
Because Vogelpohl is widely known as a resident of North Dallas, people may not realize that My house in Texas has Arizona roots. Erin Vogelpohl and her husband Dusty grew up in the East Valley and met while attending Corona del Sol High School in Tempe.
What is My Texas House?
Over the past five years, the Vogelpohl family – Erin, Dusty, their three children, Erin’s mother and their dog – have come to prominence for their home, modern farmhouse, and French country decor.
Scroll @mytexashouse reveals interior designs that highlight light spaces and a creamy white color for most blankets, furniture, rugs, curtains and walls. There are pink and light brown accents.
“I started on Instagram first and started sharing my photos, and they just started to spread like wildfire,” Vogelpohl, 42, told The Arizona Republic. “I considered myself a stay-at-home mom and shared for fun just as a way to connect with other people who had similar interests.”
Every post on My Texas House’s Instagram account elicits hundreds of comments. Many ask Vogelpohl questions such as where she bought items and how to get specific paint shades. She seems to answer many of these questions herself.
It is no exaggeration to say that Vogelpohl influences people.
“I show them how to clean their carpets. And I just feel like I’m a friend of theirs and they’re going to ask me for advice, ”she said.
Walmart.com has noticed. Last year, the company offered Vogelpohl the opportunity for a long-term partnership that will bring new additions to the collection throughout the year, including a holiday launch.
“I’m pinching myself again,” she said. “I kind of feel like this same stay-at-home mom is doing this for fun because I love it.”
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How My Texas House Has Its Roots in Arizona
Vogelpohl started @mytexashouse after the family’s long series of moves between Arizona and California and ultimately to Texas.
Vogelpohl grew up in Tempe and studied elementary education at Arizona State University. After moving to Virginia and returning to Dusty to go to law school, Vogelpohl realized she no longer wanted to be a teacher. She had “other interests,” she says.
She enrolled in the Speech and Hearing Science program at ASU. She left the program after becoming pregnant with her first child.
After several moves between Arizona and California for her husband’s work as an intellectual property lawyer, Vogelpohl began to develop a love of decorating and “making a home for my family”. Between the choice of colors and tiles for the floor and walls, she realized that she loved the design process.
Although she was initially inspired by the farm of Joanna Gaines, co-founder of the Magnolia brand and co-star of HGTV’s “Fixer Upper” with her husband Chip Gaines, Vogelpohl said that she “has evolved into my own… interpretation of it all ”.
“I definitely fit into this category of modern farmhouse, also in a French country style. But I can turn to the modern (decor) depending on the room and the decor I choose, ”she says.
“I feel like I have a talent for it.”
“ I understood what really, really excited me, ”
After the Vogelpohls moved into their north Dallas home in 2016, she opened her Instagram account.
“I was shared by many large accounts, and that’s how I was able to grow as fast as I did,” said Vogelpohl. “I think for the first couple of years I literally answered every question I received and responded to every comment I got on my posts.”
Vogelpohl said branding My Texas House was his full-time job, which involved a consistent flow of blogs and Instagram posts, taking photos. and strengthen its presence on Pinterest and TikTok. She gets help from her husband, who “works as an agent, lawyer, partner (and) whatever I need help with.”
“It’s hard work. It’s long hours but I like it, so it doesn’t feel like work,” she said. “It took me until… 35 (or) 36 years ago to understand what really, really excited me.
Capitalizing on Instagram’s notoriety has ‘become a necessity’
Vogelpohl started her Instagram account as a hobby, but her family’s changing circumstances eventually convinced her to take advantage of her large following.
“I didn’t intend this to ever be a business (and) I never thought I could do it,” Vogelpohl said. “I didn’t want to take away the fun. But then it became a necessity.
When her husband’s business dissolved she knew it was time to earn an income from @mytexashouse.
“At that point, I was like, ‘I have to take it up a notch and start trying to really make some money and make this job a full time job,’ she said. .
People who are widely followed on social media can earn sustainable income by advertising products and services in their content. Some influencers engage in entrepreneurial endeavors by setting up businesses and selling merchandise through their own brands.
Vogelpohl sees itself as a business leader, entrepreneur and interior design brand.
“I’ve always tried to stay true to myself, my brand (and) my style, to be very authentic and tell (to followers) when I like something and tell them when I don’t. not something and only to promote the things that I feel really strongly concerned with, ”she said.
How My Texas House Became a Walmart Product Line
Vogelpohl’s opportunity to work with Walmart.com came after partnerships with brands such as eBay, QVC, and Home Depot.
The two My Texas House-branded carpet collections she made with Orian Rugs are what initially caught Walmart’s attention, she said.
“I think where I am now is working with Orian and kind of showing me the power of my brand through them and then getting Walmart’s attention through that,” he said. she declared. “(But) I wouldn’t be anywhere without my Instagram page, my followers and their support.”
In May 2020, My Texas House launched two exclusive Orian rugs on the Walmart website. According to Vogelpohl, shortly after the rugs became popular on Walmart.com, the company asked to release more products.
Ten months later, the My Texas House line launched on March 1 with 34 products ranging from decorative pillows to wall art to curtains. Vogelpohl’s Instagram post announcing the launch that day garnered nearly 20,000 likes, and the articles appeared to sell out quickly.
“I know many of you were disappointed that the products sold out so quickly, but rest assured that we are restocking ourselves as quickly as possible!” she wrote in the caption. “Actually, for a minute or two, you broke Walmart.com!”
Some reviewers on the post shared their successful orders. Others expressed dismay at not being able to purchase specific products before they ran out.
“Maybe (Walmart was) unprepared for the enthusiasm my followers have shown towards the collection,” she said.
Walmart representatives did not respond to requests for comment on how the My Texas House collaboration went and the launch’s performance.
What’s next for My Texas House
New additions to the My Texas House collection are in the works, Vogelpohl said.
She’s planning her fall and vacation collections, and bedding will launch in May. Furniture and other home decor categories will be added throughout the year, she said.
When it comes to long term goals, Vogelpohl is looking forward to one day hiring a team to help with their blogging, social media and other tasks. She hopes to see her products in physical Walmart stores in 2022.
She also plans to return “to some extent” to Arizona: “I send my kids totally to the state of Arizona,” she said.
In November, the Vogelpohls moved from Instagram’s famous My Texas House to a new home in Dallas. Part of it was a business decision, Vogelpohl said, while giving his mother more room in an “independent living room.”
“I knew at the time that we had bought this house that this partnership with Walmart was coming to fruition. And I was going to need more (space) to work, ”she said.
“It’s not lost on me that it’s a bit like lightning in a bottle. I feel like we’ve created something really cool here that resonates with people, ”said Vogelpohl. “But I also think there is a lot of luck.”
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