Material collects two Webby People’s Voice awards
LOS ANGELES, May 27, 2021 / PRNewswire / – Material, an integrated marketing services company that builds brands from insight, accepted two “People’s Voice” awards at the 25th Annual Webby Awards. The “Wishes Delivered” Campaign by its Brand Marketing Team for UPS Wins the Award Best (Branded) Video, Diversity & Inclusion and his “All In NYC” campaign for NYC & Company won for Best Video (Series & Channels), Travel & Lifestyle.
“These awards are a true testament to the creative and collaborative work that we develop every day with our partner brands,” said the CEO of Material Dave sackman. “Not only do campaigns like these serve our customers well, they have a real impact on the world at large. Ultimately, that’s what Material is.
Material’s brand marketing team collaborated with UPS to present the story of Free hugs for mom founder Sara cunningham as part of their Wishes delivered countryside. The video showed how UPS expressed a desire to deliver hugs to the LGBTQ community at a time when physical hugs were not possible in the form of “hug care packages” sent to hundreds of recipients. The branded short film was awarded for its celebration and promotion of diversity and inclusion.
Meanwhile, Aruliden, a material company, work with NYC and society, the official tourism marketing organization in New York City, to create “Everything in New York, “which promotes this New York City is open for business, referencing the offers and activities of the city. All In NYC is a statement of dedication that celebrates the resilience of the city and the businesses, communities and individuals that make the city a diverse, one-of-a-kind and must-see destination.
“The Portrait of Arliden series has helped us put human faces on stories of resilience in all five boroughs,” said Jonathan durbin, Executive Creative Director at NYC & Company. “It was the emotional center of our campaign, a vital part of showing the hearts of New Yorkers for their city and their communities.”
The material was honored at Webby’s Star-Spangled Internet Celebration on Tuesday, May 18, 2021.
“The material set the standard for innovation and creativity on the Internet,” said Claire Graves, Executive Director of the Webby Awards. “This award is a testament to the skill, ingenuity and vision of its creators.”
Hailed as “the Internet’s highest honor” by the New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization that recognizes excellence on the Internet. IADAS, which nominates and selects the winners of the Webby Award, is made up of experts from the Internet industry, including Mitchell baker; Principal Curator of MOMA Paola Antonelli; NPR Code Switch host Shereen Marisol Meraji; R / GA Global Creative Director Tiffany Rolfe; Co-inventor of the Internet Vint Cerf; DJ and founder, Club Quarantine D-Pleasant; Co-host Desus & Mero on Showtime Desus Nice; SVP content at Twitch Michael Aragon; Senior Director of Twitter, Product Design Richard Ting; and founders of VERZUZ Swizz Beatz and Timbaland.
Material is a leading integrated marketing services company that leverages deep human understanding to help brands deliver material results and experiences to their customers and the communities they serve. We build B2C and B2B brands from insight by providing a seamless journey that combines data and analytics, insight-based advice and experience activation into one integrated offering. Learn more about Material’s analytics, insights, growth strategy, brand marketing, product design and CRM, and loyalty solutions at https://materialplus.io/.