Luminar launches Blade, a design vision for our autonomous future
NEW YORK–(COMMERCIAL THREAD) – Today, at its first Studio Day in New York City, Luminar Technologies, Inc (Nasdaq: LAZR) presented Blade, its vision for the future of designing and integrating autonomous technology into robot taxis, trucks and cars for the general public. Luminar also showcased Luminar’s first fully lidar-integrated consumer vehicle Iris, which is on track for series production with Luminar’s OEM partners, starting in late 2022. The company is launching a world tour this week. of clients to demonstrate the performance, capabilities, and design integration of Iris.
“Luminar is moving from the leader in lidar to the leader in autonomy and automotive safety. Historically, autonomous vehicle companies have focused exclusively on robot taxis, but our goal has been to lay the technological foundation for autonomy, starting with consumer vehicles and moving through verticals including trucks. and robot taxis, ”said Austin Russell, founder and CEO of Luminar. “In the end, it takes more than cutting edge technology to deliver great design, and that’s exactly why we’re proud to present the Blade Concept with Iris that goes beyond today’s cars and visualize the robot-taxis and trucks of tomorrow. ”
Blade: the need for autonomous design
When it comes to the automobile, the harmony of form, function and technology is a paramount ideal for consumers and vehicle manufacturers. Blade is an early concept and a powerful design expression of autonomous technology perfectly integrated into cars, trucks and robot taxis. It lays the groundwork for a new vehicle architecture that automakers can incorporate into vehicle development programs from the start. The Blade concepts unveiled today for robot taxi and trucking represent a creative collaboration between Luminar and NewDealDesign, led by renowned tech designer Gadi Amit.
“To create the best car design and user experience, autonomous technology must be designed and designed hand-in-hand from the ground up,” said Jason Wojack, senior vice president of product development at Luminar, who has refined its sensitivity to design and engineering. as the chief architect of the Motorola Droid RAZR, which revolutionized the thinness of phones. “Focusing on form and function not only at the lidar level but also at the vehicle level has enabled Luminar to spearhead the design integration of autonomous technology, which is one of the design breakthroughs. the fastest in automotive history. ”
Luminar’s iris is the first stand-alone technology designed to combine form and function: it seamlessly combines performance, robustness of automatic quality, scalability and automotive aesthetics. Iris was designed from the ground up to be seamlessly integrated into the vehicle’s roofline, shifting the rack-style conglomerates historically seen on autonomous development vehicles and overtaking developing bolted products.
“Many tech companies underestimate the importance of design in shaping fundamental technology architecture, especially when it comes to the automotive industry. Luminar has redefined audiovisual design with seamless integration of mainstream vehicles and taken it to the next level with the Blade concept, ”said Amit. “We hope that Blade can become the manifestation of the blend of lidar, range and next-generation vehicle design in an optimized and iconic way. ”
Luminar has unveiled two Blade blueprints, which speak to unique design and use case requirements for robot taxis and trucking. Both concepts integrate sensing technology into the vehicle’s roofline, creating an autonomous “blade”.
The design of the Blade robot taxi by Luminar imagines:
Sleek, spacious and inspiring car design for autonomous operation on highways and urban environments
Located for best performance, the golden “blade” crosses the crown of the vehicle, incorporating 4 Luminar lidars for 360 degree coverage
Designed for consumers as well as ridesharing operations as the lines between apps blur
Luminar’s Blade trucking design imagines:
Compact and transparent stand-alone design integration
A three lidar configuration for long range detection in all directions
Possibility of adaptation to existing class 8 trucks
Luminar remains focused on its role as a standalone technology provider for the automotive industry. Blade’s new designs give Luminar partners a benchmark for integrating Luminar technology into their future vehicles and demonstrate the company’s commitment to providing not only cutting-edge technology, but also beautiful design integration. .
To view a replay of today’s webcast, please visit www.luminartech.com/studioday; and follow the Iris roadshow on Twitter @luminartech.
About Luminar Technologies:
Luminar is an autonomous vehicle sensors and software company whose vision is to make range safe and ubiquitous by providing the only lidar and associated software that meets the stringent performance, safety and economy requirements of the industry. Luminar quickly gained more than 50 industrial partners, including 8 of the 10 largest global automotive suppliers. In 2020, Luminar signed the industry’s first production agreement for autonomous consumer vehicles with Volvo Cars, while recently entering into agreements with Daimler Truck AG and Intel’s Mobileye. Luminar has also received minority investments from the world’s largest commercial vehicle manufacturer, Daimler Truck AG, and Volvo Cars, a global leader in automotive safety, to accelerate the introduction of high-speed self-driving trucks and cars. Founded in 2012, Luminar is a team of 400 people with offices in Palo Alto, Orlando, Colorado Springs, Detroit and Munich. For more information, please visit www.luminartech.com.
Certain statements included in this press release that are not historical facts are forward-looking statements for the purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally accompanied by such words. that “believe”, “” can “,” will “,” estimate “,” define “,” continue “,” towards “,” anticipate “,” intend “,” expect “,” imagine “,” should “,” would “,” plan, “” foresee “,” potential “,” seem “,” seek “,” future “,” forward “,” to come “,” outlook “, and similar phrases that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding progress toward mass production of the first mainstream vehicle fully integrated with Luminar Iris lidar and apart ir of 2022, including Volvo Cars, SAIC, Daimler Trucks North America and Pony.ai, Luminar’s Transition to Become the Leader in Auto Range and Safety, statements regarding Blade’s plans and what they imagine, and the prospect of Luminar partners incorporating Luminar technology into their future vehicles. These statements are based on various assumptions, whether or not identified in this press release, and on the current expectations of Luminar management and are not predictions of actual performance. Forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from forward-looking statements, including, but not limited to, Luminar’s financial condition, history of ‘limited operation of Luminar; Luminar’s inability to reduce and control the cost of the inputs on which Luminar relies; Luminar’s ability to move to an outsourced manufacturing business model; the success of Luminar customers in the development and commercialization of products using Luminar solutions; Luminar’s ability to expand its operations in China; Luminar’s ability to protect its intellectual property rights; whether Luminar’s lidar products are selected for inclusion in autonomous driving or ADAS systems by automotive OEMs or their suppliers; personnel changes and availability of qualified personnel; the amount and timing of future sales; the extent to which customers who have selected Luminar for a program earn commercial launch vehicles that include Luminar hardware and software products, including their integration success and the volume and timing of that launch, and whether these successful launches unrelated to Luminar technology; the extent to which delays in commercial launch or testing and development are delayed due to regulation; cancellation of contracts by the client; if the complexity of Luminar’s products results in undetected defects and reliability issues that could reduce market adoption of its new products, damage its reputation and expose Luminar to product liability and others complaints; stringent government regulations that are subject to change, repeal or new interpretation and Luminar’s ability to comply with changed or new laws and regulations that apply to its business; general economic uncertainty and the effect of general economic conditions on the Luminar industry in particular, including the level of demand and financial performance of the autonomous vehicle industry and market uptake of lidar; and other risks discussed under “Risk Factors” in the Annual Report on Form 10-K filed by Luminar on April 14, 2021, the Registration Statement on Form S-1 (No. 333-251657) filed with the SEC and amendments thereto (including the post-effective amendment filed with the SEC on May 21, 2021) and other documents that Luminar will file with the SEC in the future. If any of these risks materialize or if our assumptions prove to be incorrect, actual results could differ materially from the results suggested by these forward-looking statements. You are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date they are posted, and Luminar does not undertake to update any forward-looking statements to reflect events or circumstances after the date of their publication. this press release.