Loloi announces collaboration with Amber Lewis | Business
DALLAS – (BUSINESS WIRE) – October 11, 2021–
Loloi is proud to announce a new collaboration with Amber Lewis, Founder and Lead Designer of the highly influential Los Angeles-based company. Amber Interiors Design Studio. New Amber Lewis x Loloi Line is set to launch seven carpet collections, an assortment of decorative pillows, throws and a wall art collection in October.
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The new Amber Lewis x Loloi collection will include a range of rugs, pillows, throws and wall art designs in a range of prices. (Photo: Business Wire)
“We’re so impressed with the talent Amber brings to the table,” said Amir Loloi, CEO and Founder. “As one of today’s most prolific designers, she knows where her audience is and where they aspire to be, and we think that idea is beautifully represented in the Amber Lewis x Loloi line. “
Based on a laid-back West Coast aesthetic, Lewis’s designs for Loloi deliver a beautifully executed collection that is both playful and imbued with his signature style. Its avant-garde carpet collections include a mix of premium hand-knotted pieces that carry the GoodWeave certification, as well as more accessible, machine-woven designs suitable for a range of settings and high traffic areas.
“By imagining the collection of my dreams, I wanted to create several levels of luxury. Loloi was the perfect partner to help me achieve this goal, ”said Lewis. “I’m so amazed at the craftsmanship showcased in each piece, and can’t wait to see how people integrate them to create spaces that are truly their own. “
The flagship launch of the Amber Lewis x Loloi line will feature the following carpet collections:
With its organic lines and tonal hues, the Gwyneth collection for Amber Lewis x Loloi is a new kind of neutral. With a palette of soft colors and hairs, this collection is a perfect mix between casual and refined.
Taking note of Lewis’s signature laid-back California aesthetic, the Mulholland collection is expertly hand-knotted in wool and cotton by skilled artisans in India. The collection offers a soft but textured velvet with a slight variation in tones that make each piece unique.
The Collins collection for Amber Lewis x Loloi is hand-knotted in wool and cotton by skilled artisans in India. Collins offers different knotting techniques intertwined to create a unique textured pattern, uplifting any space with this versatile neutral.
Stain resistant, fade resistant and durable, the Zuma Collection for Amber Lewis x Loloi features soft velor in a serene palette of grays, blues and ivory.
Showcasing richly saturated colors and a distressed pattern, the Billie Collection captures the look of a well-worn antique rug at remarkable value. This Amber Lewis x Loloi collection is printed, but features an unprecedented cross-woven texture, which imparts a soft, malleable feel.
Inspired by Lewis’s penchant for vintage rugs, the Georgie collection features printed construction with incredible durability, color saturation, and no shedding.
Meticulously designed, the Ojai collection showcases refinement in its subtlety. Hand-woven by Indian artisans, the tiny streams in each piece bring textured, layered interest to any room.
The new pillow introductions are cotton based and come in a range of sizes including 18 “x18”, 13 “x21” and 22 “x22”. Her collection of wall art with Loloi will include beautifully fresh textile designs that come in a range of framed sizes, including 26 “x 26” and 36 “x 25”. The throw collection will add a luxurious and tactile element to the line.
The Amber Lewis x Loloi series will launch in October and will be commercially available through the loloirugs.com website and consumers through the Amber Interiors store website, as well as through Amazon, Wayfair, Rugs Direct, and retailers across the country.
About LOLOI RUGS
Founded in 2004, LOLOI has grown into a fashion leader specializing in mid to high end area rugs in all style categories, and a producer of premium textiles. Under the expert guidance of rug veteran Amir Loloi, the company was inducted into the ARTS Hall of Fame Awards, winning five ARTS awards for “Best Rug Maker” in 2010, 2011, 2015, 2016 and 2017, one in 2012 for “Best Exterior Manufacturer”, and one in 2013 for “Green Manufacturer”. Its eight America’s Magnificent Carpets Awards and three Atlanta Visual Display Awards for sophisticated showroom design demonstrate the company’s commitment to innovation and quality. LOLOI RUGS is headquartered in Dallas, with trade showrooms located here. For more information visit: www.loloirugs.com.
About Amber Lewis
Amber Lewis is a seasoned interior designer and multi-trades in the interiors and decor space. Based on a signature West Coast aesthetic that she describes as “laid back” and “low-key cool,” Amber is first and foremost the founder of a full-service residential design company, Amber Interiors, touting customers across the country. In recent years she has expanded her business into a successful, multi-year furniture and decor collaboration with Anthropologie, opened three bricks and mortar stores in California, and recently published a best-selling interior design book, Made to live.
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CONTACT: Jennifer Green
KEYWORD: TEXAS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: INTERIOR CONSTRUCTION RETAIL TRADE MANUFACTURING OF HOME PRODUCTS CONSTRUCTION AND PROPERTY TEXTILES
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PUB: 11/10/2021 12: 09 / DISC: 11/10/2021 12:09