‘Hype House West’ is LA’s last TikTok house – but there’s a catch
Anyone who knows TikTok influencers and trends knows Hype House, the house where top TikTok influencers film all kinds of content for their millions of followers.
Now there is a new house in town: Hype House West, located in Santa Monica, California. It’s not affiliated with the Hype House influencers or the original house, but rather a completely different concept. It won’t technically be a full-time home for TikTok content creators. Instead, the home is actively listed for sale at $ 5.3 million by Rochelle corn, an agent for Nourmand and Associates who has generated over $ 1 billion in home sales in the Los Angeles area.
The selling strategy Maize uses for the house is absolutely brilliant. Unlike other TikTok houses, influencers won’t live there. Instead, they’ll be filming content for up to two hours a day throughout the month of April, which will benefit both their audience and the SEO agent for showcasing the unique features of the house. Influencers will be asked to film some content there to generate some hype (no pun intended) around the list. It’s free, as long as TikTokers tag Maize and the seller on their videos to generate exposure for the property.
The current owner is Julie Stevens, an artist, designer and alcohol entrepreneur who founded BeTini. She first bought the house in 2006 and raised her children there. She gave Maize complete creative control over how she wanted to market the house.
Maize brought in a luxury design company Vesta, seen on Sell Sunset, to give interiors a chic makeover, redoing floors, furniture and adding several unique design features perfect for TikTok video backgrounds. Vesta is known for its luxury staging and design work in some of Los Angeles’ most prestigious homes.
“Part of Vesta’s philosophy is about the power of design and its ability to give context to spaces,” said Julian Buckner, CEO of Vesta. Forbes. “In this house in particular, it was a particularly exciting opportunity that initially left a lot to be desired, and we transformed it into a very cool, avant-garde, contemporary and also very relevant space. We were able to take our beautiful furniture and our talented team of designers and bring them to life in a unique way.
The home is located in Santa Monica and has six bedrooms and nine bathrooms. Covering 6,321 square feet, the home is a modern architectural masterpiece with spacious living areas, dining area, media lounge, and a lower level with wine cellar, champagne drawer, designer studio , a projector / screen, a kitchenette, a gift wrap / nanny room, and a hidden room accessed through a door that looks like a bookcase. The back yard has a pool with a two-story slide; an automated solar cover and a terrace; bar; and grill. The current owner has added several unique elements to the house including a skateboard themed bedroom and a nature themed bedroom. There is also a safe in the master bedroom.
The house has several desirable features that make it perfect for capturing content, including a podcast area with podcast equipment and lounge seating; video production area; hidden painting gallery; guitar cave and ceramic workshop with a kiln and a wheel; vintage games, including Pac Man and a backgammon set; a library of vintage VHS videos; vibrant works of art; and a Chanel surfboard. There are several thumbnails around the house that act as the perfect background for capturing content.
“Each piece is completely different,” Buckner says. “There are all these unique spaces that are suited to this new type of contemporary buyer, who may or may not be an influencer.”
Having influencers filmed at home targets this new young demographic. Some TikTok stars earn up to $ 5 million per year on the platform alone.
“The buyer pool is younger, and you have TikTokers and influencers making a lot of money,” she says. “We also thought that maybe a big influencer might want to buy this product because it’s designed to [filming and content]. “
Several TikTok influencers, including Hilary Zinks, Darren Kriz, Jutes Music and JP-Mansion Tours, were already invited to film at the house. Those who are not invited can apply for the film through the website. Hype House West will have selected sponsors including Maize; Vesta design office; BeTini; and FunBoy.
“We’ve sold a lot of houses to 16-year-olds who are buying houses for $ 15 million in Southern California because they have huge audiences,” Buckner says. “Whether it was an individual buyer, as has been the case with many houses that we have built, or a group of buyers who come together to create these ‘hype houses’, it was the opportunity to showcase the space in one and really open the eyes of potential buyers to an opportunity to use a space that might be different from a single family home. ”
The fun part is that potential buyers can follow influencers on TikTok to see many different features of homes – unless, of course, an influential teen takes them off the market.