Geniant acquires Chicago-based Eastlake Studio
Financial terms of the acquisition were not disclosed.
“Together, the forward-thinking teams will collectively transform the nature of consulting into experience by integrating architecture and digital solutions to deliver exceptional experiences for employees and customers,” reads a press release.
This is the second acquisition for Geniant. Before buying Eastlake, Geniant bought a user experience company in Dallas, according to David Dewane, Geniant’s director of physical space experience. He said the company plans 17 acquisitions over seven years to generate north of $300 million in annual revenue.
Geniant chairman and co-CEO David Lancashire said the company had identified a number of acquisition targets to meet certain categories. “We’re looking at the whole experience consulting space in a new way. And we want to be able to have capabilities to deal with changing and evolving experiences in physical spaces, interactions between people and technology.
Eastlake has 30 employees; Geniant has 15. Christina Brown, interior designer and director of Eastlake Studio, said the company will retain all of its employees and plans to grow to around 50 to 60 employees over the next six to 12 months.
Lancashire said: “Geniant’s goal is to be able to enhance all of those moments of experience you have when interacting with a corporate brand, whether it’s in physical spaces, whether it’s interactions with people or whether they are technological moments.”