GENESIS X SPEEDIUM COUPE AT AN EV CENTERED EVENT
In a series of electrification-focused announcements, the brand also unveiled its GV60 Priority One program for US consumers.
Consider a new style convention for the future
The Genesis X Speedium Coupe was born out of a “freestyle” design exercise based on the Genesis X concept. Luc Donckerwolke, Genesis Creative Director and 2022 World Car Person of the Year, spearheaded the initiative. It embodies Genesis’ timeless design philosophy, Athletic Elegance, in an even more progressive way.
The name Speedium was inspired by the Korean circuit in the city of Inje and the passion for motorsport it inspired in designers at Genesis. The name also encapsulates Genesis’ belief that the emotional value of driving will remain strong in the age of electrification. The addition of the word “coupé” further accentuates the driving pleasure through aesthetic designs.
Genesis followed the principle of reductive design, or “less is more”, for the concept car. The Genesis X Speedium coupe is distinguished by its understated elegance, clean lines and subtle curves.
The model challenges the status quo of a defined car type. It is not a conventional concept car that foreshadows the production lineup plans.
“This car is an open-door moment in Genesis’ journey towards our future EV design,” said Genesis Chief Creative Officer Luc Donckerwolke. “This is not a show car – this is a glimpse into our design processes as we explore ideas for the next wave of electric vehicles, which incorporates Genesis DNA.”
At the front of the vehicle, the signature Genesis Two Lines lamps have evolved into a full-width element that encompasses the crest shape resembling the Genesis Crest Grille. It was designed to carry the fender face’s brand signature for the electrification era by integrating daytime running lights with low beam and high beam together. It wears an EV face that symbolizes Genesis’ transformation to become an all-electric car brand with a lineup of six models by 2030.
From an overhead perspective, the hourglass silhouette highlights the passion and character of the car. The curvaceous and sultry shape accentuates the wheel arches creating a muscular presence.
Viewed from the side, the Parabolic Line running from the front to the rear of the car maintains a certain tension in the design like a classic car would. The deliberate “anti-corner” design culminates in a clean look that exudes understated elegance.
Meanwhile, an elliptical tail balances the look for visually appealing tension between the convex and concave surfaces at the rear. The V-shaped brake lights interrupt the circular shape providing the stark contrast that is a hallmark of a Genesis vehicle.
“We give each design element space to breathe,” Donckerwolke said. “It’s not about putting the design elements in competition with each other, but about orchestrating the elements so that they complement and respect each other.”
The metallic emerald green shade of the concept is called “Green InjeAs you would expect from a car inspired by a Korean circuit, the color encompasses the mountainous landscape where the track is located, completing the image of a classic car that embodies dynamism, speed and character. timeless elegance.
Genesis Priority One
Genesis has experienced significant growth in the US market, setting monthly sales records over the past 16 months. The brand recorded 11,723 sales in the first quarter of 2022, the biggest quarterly sales achievement since its foray into the US market in 2016.
Starting today, customers in select U.S. markets can enroll in Priority One, a program designed to curate a personalized shopping experience for the GV60, the brand’s first dedicated electric vehicle. By visiting www.genesis.com and providing their contact information and $500 refundable deposit, a Genesis Concierge will simplify the process and match customers with a qualified retailer.
“We are thrilled to bring the highly anticipated first Genesis electric vehicle to market in the United States with the GV60,” said Claudia Marquez, Chief Operating Officer of Genesis Motor North America. “With Genesis Priority One, we are renewing our promise to our customers to provide them with a tailored shopping experience.”
Genesis Priority One will be available at launch in California, Connecticut, New Jerseyand New York for a limited time while supplies last.
Production plans for the electrified GV70
Genesis has announced that the Electrified Genesis GV70 will be its first vehicle produced in the United States at its manufacturing facility in Montgomery, Ala. Production is expected to start in December 2022 with the aim of strengthening Genesis’ position in the electric vehicle market in the region and continuing its commitment to electrification.
“We are excited to bring Genesis production to United States for the first time,” said José Muñoz, president and CEO of Genesis Motor North America. “The GV70 SUV has captured the hearts and minds of American consumers and industry experts. We are proud to begin offering consumers the new electrified model, built right here in America.”
About Genesis House
Genesis House New York opened in November 2021 as the brand’s base in the United States. It’s more than just a showroom, it’s a cultural oasis in the heart of the city. Measuring over one acre of floor space (over 46,000 square feet) and consisting of three floors, it continues the bold and innovative spirit of the brand by welcoming customers in a graceful manner deeply rooted in Korean culture. .
The announcements took place during a press-only event at the Cellar Stage – a basement space equipped with a floor-to-ceiling LED-lit stage and state-of-the-art audio-visual technology. Genesis organizes many events at the Cellar Stage in collaboration with artists from the local community.
The first floor is an exhibition space where guests can experience the Genesis line of vehicles, both existing models and concept cars that express the brand’s future vision. Architects have used tessellated mirrors to highlight the cars on display, and curators are on hand to provide detailed explanations. Preservation service at Genesis House is provided in English, Spanish, French, Chinese, and Korean, among other languages.
On the second floor, you can enjoy a Korean cultural experience in the library, tea pavilion, Genesis House restaurant and terrace garden.
Genesis House Restaurant, established in collaboration with Onjium, a Michelin-starred restaurant and traditional culture research center in Seoul – offers a creative and elegant dining experience reminiscent of Noble-class Korean cuisine that drew inspiration from what Joseon-era royalty once enjoyed in their palates.
At the event, Genesis House restaurant unveiled its new spring menu, curated by Onjium.
The 9,493 square foot terraced garden, located outside on the second floor, overlooks Hudson Yards, the Hudson River and the High Line. Reminiscent of a courtyard outside a “hanok,” or traditional Korean house, it is surrounded by low walls and an alleyway, serving as a cozy place to enjoy a cup of coffee or tea.
Building on the success of Genesis House New York, the brand is exploring future plans to open branded cultural spaces in other regions.
To mark the occasion and give back to the local New York community, Genesis presented a $50,000 donation to Girls Who Code, an organization whose mission is to close the gender gap in technology and change the image of what a programmer looks and does. Girls Who Code is building the largest pool of future female engineers in the world. In nine years, they have reached over 450,000 girls worldwide.
This charitable contribution marks the continuation of Genesis Gives, a new initiative that supports STEAM (science, technology, engineering, arts, math) education, sports and athletics programs for young people. Genesis Gives has contributed over $300,000 to causes through United States since its launch in November 2021.
Genesis Motor North America
At Genesis, we put the customer at the center of every decision we make. Genesis is a global automotive brand that delivers the highest standards of performance, design, safety and innovation while looking towards a more sustainable future. Genesis designs customer experiences that go beyond products, embodying bold, fashion-forward and quintessentially Korean characteristics within its unique Athletic Elegance design identity. With a growing lineup of award-winning models – including the 2022 MotorTrend SUV of the Year, GV70, as well as G70, G80, G90, GV60 and GV80 – Genesis aims to lead the era of electrification by focusing on dual electrification strategy involving fuel cell and battery electric vehicles, starting with its electrified G80 and GV60 electric models. Genesis has declared its commitment to becoming a 100% zero-emission vehicle brand by 2030 and to pursuing carbon neutrality by 2035.
Please visit our media site for the latest news at www.genesisnewsusa.com.
SOURCE Genesis Motor America