Feminine, trendy and practical at the same time
When the echo comes from the mountains, the fashionable answer of the city is: Tamaris. With an outdoor capsule that equips women for both urban environments and large spaces, the successful women’s footwear brand aims to conquer the rise of the outdoor segment and clearly stand out from the existing range by the femininity of its models.
Tamaris offers the perfect shoes for all occasions. From the spring / summer 2022 season, the famous shoe brand will prepare a new occasion in the lives of its customers. It is the fashionable answer to the quest for the outdoors and the desire to move, all the stronger after all the constraints of the past year. “We attract women who like to be active in the outdoors and want to dress stylishly at the same time,” says Jens Beining, CEO of the Wortmann Group, explaining the basic idea of the outdoor capsule. “With our female hiking models, they are just as well prepared for the park around the corner or the city forest as they are for the ‘podium’ in the mountains.”
Functional design is fundamental to all models, although a clear distinction from the previous range of outdoor shoes is made by their femininity and fashion appeal. “Wanderlust is taking over our streets and has become a real lifestyle with relevance to fashion. With competitive features, we offer unique fashion DNA at competitive prices, ”continues Beining. Tamaris wants to occupy this niche and be considered a “top of the trend” in the world of trekking and hiking. “With this collection, we are leaving the beaten path of the outdoor segment and venturing into new urban terrains, sniffing the air of fashion at all altitudes,” according to a statement from the Detmold-based company.
While all models have a slimmer and more feminine shape, the main differentiation is in the areas of application: T-WALK is a functional shoe for flat terrain that also makes a fashion statement in the city. Whether worn in the mountains or in the city, the T-TRAVEL models are urban all-rounders that can also be used anywhere while traveling. T-HIKE stands out for its high performance and offers secure support for the most ambitious hikes.
The collection also features impressive specially developed technologies such as waterproof Flyknit material or Tamaris Terra Traction to ensure grip on any terrain: the specially developed rubber coating of the outsole and its hardness levels are specifically tailored to use. of each model in the collection. The cooperation with partner GORE-TEX also reflects the model’s quality promise and offers extensive protection from the elements thanks to the well-established GORE-TEX membrane. When developing special outdoor technologies, Tamaris benefits from its technical know-how and its many years of expertise as a successful shoe production company. In order to gain a foothold in the specialist outdoor segment, however, new in-house skills have also been built up within development and sales. These include, among others, cooperation with new material suppliers, technicians and designers. The Outdoor Capsule is distributed to selected exclusive partners and has a price ranging from € 89 to € 170.
Learn more about Tamaris on the brand’s page: fashionunited.com/compagnies/tamaris