Family works hard to make Atlanta coffee a success
ATLANTA, Texas – The arrival of the flowers made Tanya Beers cry.
She was expecting customer enthusiasm for the opening of her new cafe, Cafe Crema, in downtown Atlanta. But the flowers congratulating and welcoming the new venture came as a surprise.
Gallery: A family is working hard to make Atlanta coffee a success
Tanya, her husband Greg and her family, had spent a year and a half planning this concept of espresso coffee. It wasn’t an overnight sensation. They had also done most of the building.
As another example, Tanya had sought advice from the Small Business Administration, the Arkansas Council of Governments, the Atlanta Area Chamber of Commerce and especially the expertise of an aunt, Lori Daniel, for the creation of their business plan.
They had researched the community, this site at 111 E. Main St. and debated the need for a specialty cafe. Its interior had been professionally designed by a family member. Her swirling all-white logo was created by another family member.
Everything had been set up by the family who worked at night. Note in particular the chandelier, which is the bright fixture accentuating the entrance and front corner of the community area. Do you see something familiar?
“It’s an old door with some light fixtures added,” Tanya said. “Created by my husband, Greg, especially for this purpose.”
Also note that the owner Tanya also got ready. She completed a three-day barista school in Dallas and has been self-employed as a pastry chef and decorator for several years.
When she wanted her own business, she prepared herself like a baker. But she wasn’t prepared for the flower baskets that started arriving the first few days after opening last week.
“I love this city of Atlanta,” she said. “These flowers are from other businesses and neighbors who welcome us into the community. It is such an honor. This is what we wanted. A place where people can come and enjoy.”
The particular details are these. The Espresso Cafe is located at 111 East Main and is open 6 a.m. to 3 p.m. Monday through Friday and 8 a.m. to 3 p.m. Saturday.
The shop not only serves the special espresso coffee in its many varieties, but also herbal teas and lemonade, the latter prepared with a vigorous handshake.
“The teas are such as Rishi brand Oolong and Earl Gray. They are delicious hot or cold refreshments,” said daughter and Tanya employee Hailey Taylor.
Oolong is a dark green tea and Earl Gray is an organic black tea with an added scent, Taylor explained.
Café Crema also offers pastries and wraps for more satisfaction.
Two additional features provide the customer with a new experience. One is that the coffee is served in huge, specially designed white dishware cups and saucers. And on the surface of the coffee itself will be a floating white pattern that appears to be made of cream.
Tanya can create many of these models.
“We’re not just going for the coffee, but also for the experience of being here,” her daughter Taylor said.
So far, the reception from the public has been strong, Tanya said.
Several not yet mentioned family members who have used their skills to build this business include Tanya’s mother, Elena Johnson, father Chuck Daniel and Greg John’s son and brother Lindon Richardson. Richardson is a professional restaurateur from Florida. Nephew Eric Connell, who also lives out of state, created the logo. Stepdaughter Julia Tippit is also employed.
A final interesting touch is that the interior is decorated with bags of coffee, which are illuminated and arranged on the walls.
“These are the real coffee bags that our coffee beans were delivered to,” Tanya said. “We keep them to know how fresh our coffee is. That and knowing exactly how to brew and serve coffee makes ours really special.”