Dior tale of two cities: from Texas to Paris in the tour de force of men’s fashion | Dior
Kim Jones, Christian Dior’s creative director of menswear, has collaborated with names ranging from skateboard brand Supreme to artist Peter Doig. For his spring / summer 2022 collection, the first presented to a live audience in 18 months, he opted for an alliance with serious significance.
The collection was a collaboration with rapper Travis Scott and his label, Cactus Jack. Scott has 40 million Instagram followers and multi-platinum albums, and he’s in a relationship with mega-influencer Kylie Jenner.
The entire collection was a collaboration between Jones and Scott. The show’s notes described it as “a conversation – between two friends, two cultures and two different eras.” Scott’s music was also the soundtrack of the show.
Scott’s blend of America and Dior’s French heritage was part of the inspiration – especially Christian Dior’s trip to the United States in 1947. “One of his first stops was Texas, that he loved, ”Jones said. “He liked her more than LA so I took that as the idea of starting a collaboration with Travis Scott.” Scott was born in Houston, Texas.
This geographic connection was represented more explicitly in the ensemble, which featured Scott’s trademark cacti and sun-bleached rocks like those of the American deserts, mixed with Parisian tropes such as romantic roses and a golden gate. . Mushrooms – currently a favorite motif of trends like cottagecore – were also featured.
The clothes worked for the aesthetic Jones has developed since joining Dior in 2018 – they looked luxurious but had a cool side. Color was crucial. Sewing was instantly more fun in bright colors such as fluorescent green and a hot pink. “We wanted it to really reflect the landscapes we were looking at and almost under the blazing sun,” Jones said.
There were also sweaters with graphic prints, decorated varsity jackets and a monogram print that mixed the classic Christian Dior CD with “TJ” for Travis Jack. Almost all of the models wore flowy bootleg pants, suggesting the long-awaited demise of skinny jeans. The two bowed together in the final, with Scott wearing the bootleg pants.
Scott is no stranger to collaboration. He’s worked with brands as diverse as Nike, PlayStation, and McDonald’s, and Forbes called him “the American brand whisperer.” His contract with Nike was reportedly worth $ 10 million.
He is now a real muse for the most exclusive brands in fashion. In addition to the Dior collaboration, it appears in the new magazine of Bottega Veneta. He has appeared in campaigns for Saint Laurent and Alexander Wang in the past, and has collaborated with cult store Dover Street Market.
His influence on fashion is expected to continue. His Cactus Jack Foundation has partnered with the Parsons School of Design to provide high school fashion education in Houston.