Decorating Den Interiors Achieves 34% Increase in Retail Sales
Despite ongoing challenges from Covid-19 and new supply chain difficulties, Decorating Den Interiors franchisees achieved a second consecutive year of record sales growth. Retail sales were 34% higher than the previous year, an increase of 18% compared to 2019.
“The heightened attention to the home has sparked a huge increase in remodeling and decorating projects,” said James S. Bugg, Jr. CEO and President of the Easton, Maryland-based company. “With all the concerns and challenges encountered over the past two years, I am very proud of the resilience and professionalism of our interior design business owners.”
“Our top ten U.S. franchises as well as our top owner in Canada recorded total sales in 2021 that were 66% higher than in 2020.” Bug added. “Many of our franchisees had their best year ever in 2021.”
The company added 29 new franchise partners during the year. Seven of the newer ones received a discount on franchise fees due to their previous education and experience in interior design, and two received the financial benefit of being military veterans.
“These accomplishments and those noted below are proof of a strong home furnishings market,” Bugg said. “With over $7 trillion in inheritance expected to be passed on by baby boomers in the near future and 35-54 year olds becoming the biggest spenders on furnishings, we are well positioned to participate.”
The company has announced the following individual sale prices.
The top ten franchisees for the highest sales in the United States as well as the highest in Canada were honored as the Company’s President’s Circle. Number one overall and number one in Canada were Catherine and Jerome Pulcine, Ottawa, Ontario, whose franchise had the highest sales in the history of Decorating Den Interiors.
Number one in the United States was sisters Barbara Elliott and Jennifer Ward Woods, Stone Mountain, Georgia, whose franchise had its best year yet.
Others who reached the circle of the president status were Lisa Bibawi, Dallas, TX.; Jan Bromberek, Plainfield, Ill.; Linda and Dana Coin, Sanibel, Florida; Michelle Jett, Los Angeles, CA; Sandy Kozar, Knoxville, TN; Claudia Leah, Naples, Florida; Bonnie Pressley, Fort Worth, TX; Nola Shivers, Springfield, Mo., and Charla Traugot, Montgomery, Texas.
Thirty other top sellers were announced to complete the company’s top 40. They are: Amy Ahearn, Williamsburg, Virginia; Kiran Arif, Cincinnati, Ohio; Jan Bertin, Alexandria, Virginia; Marva Don Card, Boise, Idaho; Suzanne Christie, Clearwater, Florida; Debbie Demboski, Wesley Chapel, Florida; Anne Fawcett, Milton, Mass.; Sherry Franzoy, Las Cruces, New Mexico; Kathy Golson, Orlando, Florida; Monique Holland, Upper Marlboro, Md.; Bohne Jones, Nashville, TN; Jennifer Jones, Tomball, TX; Tanya Kash, Las Vegas, Nevada; Pat Kelly, Morganville, NJ. ; Alisa Lankenau, Lantana, TX; Maria Loveless, Manassas, Virginia; Joyce Means, Johns Island, South Carolina. ; Karen Miller, Polk City, Iowa; Kathleen Monteleone, Wind Gap, Pennsylvania; Angie Palmer, Peachtree, Georgia; Kimberly Paulus, Missouri City, TX; Kristen Pawlak, Louisville, Kentucky; Berenice Sanchez, Round Rock, Texas; Diane Schaefer, Venice, Florida; Krista Shugars, Pasadena, Maryland; Veronica Simmons, Wixom, Michigan; Donna Smith, East Walpole, Mass.; Jeanette Turk, Inlet Beach, Florida; Gina Wolleat, Lino Lakes, Minnesota; and Cassy Young, Bogart, Ga.
The best decorators who are part of a franchise: Heather Smith, Springfield, Mo. was the leader. Others in the top ten were: Dawn Alpern, Plainfield, Il. ; Brean Bohne, Dallas, TX; Paula Esterline, Fort Worth, TX; Katie Frederic, Fort Meyers, Florida; Jillian Johnson, Springfield, MO; Kisha Moore, Stone Mountain, Georgia; Trinette Nelson, Sanibel Island, Florida; Jill Shuey, Montgomery, TX; and Kristin Williams, Fort Worth, TX.
The top Canadian decorator was Natlie Cox with number two Marina Pavlova, both of Ottawa, Ontario.
About Decorating Den Interiors
Founded in 1969, Decorating Den Interiors is the largest interior design and furniture franchise company in North America. Its nearly 300 franchisees operate across the United States and Canada. Its franchisees maintain direct relationships with suppliers of its LIVV Home Collection™ of fine furniture, custom window treatments, wall and floor coverings, accessories, lighting and closet systems. For more information, visit www.decoratingden.com.
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