Comfortable clothes, sustainable choices | Manila weather
Since the Covid-19 pandemic wreaked havoc around the world almost two years ago, the widespread health crisis has radically changed every facet of human existence. From the way governments operate to the way businesses are run, from the way workers get work done to the way students learn, from the way groceries are purchased, special occasions are celebrated until what people wear day to day.
Ionica Abrahan Lim designs and runs her wedding fashion brand Tunica PH, and is a full-time faculty member in the Fashion Design and Merchandising Program at De La Salle College in Saint Benilde.
It goes without saying that every industry in every country has been deeply affected and forced to adapt, innovate and accelerate in order to survive. The fashion industry is no exception, with the supply chain, manufacturing sector and ultimately retailing forever transformed.
The fashion industry’s manufacturing and retail sectors have been forever transformed by the pandemic, with more and more people staying at home, reassessing their priorities and adapting to online shopping. PHOTO FROM SMINVESTMENTS.COM
Shortly after the start of the pandemic, with economies shutting down, production houses were forced to lay off countless employees due to the sharp decline in demand for inventory, especially in brick and brick stores. mortar. In no time at all, the global fashion industry was drowned in canceled orders, resulting in unprecedented excess merchandise.
Quarantined at home, where many continue to work and study, consumers quickly began to question the economic and cultural relevance of fashion in society. Much debate is therefore taking place today as to whether or not the fashion industry as a whole should seize this opportunity to redefine its production and manufacturing practices, including marketing, positioning and pricing, and so initiate impactful changes in global consumerism.
According to Ionica Abrahan Lim – a full-time faculty member of the De La Salle-College of Saint Benilde fashion design and merchandising program and concurrent owner of wedding fashion brand Tunica Ph – the pandemic has automatically forced a reset on industry.
“It gave designers and other workers in the industry a chance to re-evaluate the meaning and purpose of fashion. Function and durability have never been so emphasized by the industry and its consumers until now. that we are forced to think about what is essential, ”Lim emphasized in an exclusive interview with The Manila Times.
However, she was also quick to point out, and fortunately too, that the pandemic never entirely hampered the creativity of the fashion designer. They just needed to redirect ideas and inspirations.
“Fashion design takes creativity, and creativity takes inspiration. Inspiration can be found everywhere, but nothing sparks creativity more than going out there to experience the sights, the sounds, the scents, tastes, textures and all that the world has to offer. ” Lim explained.
“Because the pandemic confined us to our homes, we turned to ingenuity for inspiration. Fortunately, stay-at-home mandates have paved the way for other creatives to thrive online. We now have countless virtual experiences that inspire us in the midst of something as mundane as staying at home.
“Moreover, not being able to go far also meant that we had to seek inspiration within. We have to tap into our own emotions, values and memories to fuel creativity,” Lim added.
Almost two years after the start of the pandemic, Lim became enthusiastic about The Manila Times Lifestyle that designers like her had found a silver lining in the industry, but not before voluntarily adjusting to the needs of the world. Marlet.
“The health crisis has opened up opportunities for fashion companies to expand their product lines to include items like masks and clothing that also serve as protective clothing,” she explained.
They also took the opportunity to seriously assume their social responsibilities in an industry that has long been equated with luxury and excess.
“Fashion was once all about aesthetics, but now designers are also using their skills and talents to make protective clothing for frontline health heroes, as you know, as well as carefully choosing them. materials they use, vis-à-vis the environmental problems of the moment. “
The future of fashion
When asked what place aesthetics or the proverbial visual impact would occupy in fashion from now on, Lim felt that their artistic expressions would find release in creating immersive experiences for consumers in relation to the trends.
The Armor Project is Mark Bumgarner’s version of PPE consisting of coveralls, fullsuits and jackets. INSTGRAM PHOTO / MARKBUMGARNER
“The fashion industry is constantly innovating, and with the pace of this digital age, many brands and designers are already turning to a more sustainable approach in their businesses. Designers need to understand the market more than ever, and with l “Analyzing the data available makes it easier for brands to deliver what the market needs and demands, thereby reducing wasted inventory,” she explained.
“To cite other examples, augmented reality and different 3D technologies are now maximized, and these are important factors that push us towards efficiency and sustainability. Consumers are heavily influenced by what they see on different digital platforms as brands are now investing more and more in these areas. “
On the other hand, as colorful clothing was all the rage before the lockdown, comfort and durability, according to Lim, will be the main focus of fashion in the future.
Homewear is the new trend in comfortably worn for working from home as well as for the unexpected back and forth that needs to be done. PHOTO FROM UNIQLO.COM
“Comfortable clothes are sure to stay, so we’ll continue to see a lot of sports and loungewear. Cabinets will be constructed from well-made and inspired key pieces that provide longevity to create a high casual aesthetic. Knits, linens and other sustainable products organic materials will be more popular, ”she predicted.
Due to financial and economic uncertainties, the public is more critical of what they buy today, which is why Lim admitted that designers are finally meeting consumers halfway instead of dictating them. trends.
“They are looking for ethical fashion that will last them season to season. As a result, fashion companies are reshaping their business models to shift towards providing sustainable options to consumers,” she said. Explain. “Companies are working more with local suppliers and artisans who use sustainable materials. Not only is it good for the environment, but it also helps provide livelihoods for local communities.
As the world moves towards learning how to live with Covid-19, Lim has recognized that the fashion industry needs support from the government, related sectors and, of course, the patronage of the Philippine market.
“The fashion industry has definitely taken a hit during this pandemic. We can only move forward by supporting each other – collaborating with other designers from different fashion industries like shoes and accessories, for example, will help. to promote the work of everyone and stimulate business, she concluded.