Brand and store design redesign for Wellness Warehouse
South African health and wellness retailer Wellness Warehouse has opened three new stores, reflecting the company’s recent brand refresh and delivering a high in-store customer experience. The new-look stores are located in La Lucia and Westville shopping centers in Durban, and in the Somerset shopping center in Somerset West.
Wellness Warehouse has been working for a few months on its transformation with the branding agency International Trends Institute (ITI). The updated branding includes, among other things, a new logo and a new color scheme, which have been rolled out throughout the company.
Supporting the journey towards natural well-being
The new Wellness Warehouse store concept is inspired by nature and a sense of the land. “Using nature as a guide, we’ve refined our aesthetic to express our core mission and value of fostering personal journeys to natural wellness,” said Kate Aitken, Marketing Manager, Wellness Warehouse. Bizcommunity.
Aitken said Wellness focused on how it could further support its customers on this journey, creating stores designed to meet a range of unique needs, with a team available to help shoppers connect and connect. consume more consciously. She explained that the store layout has been redesigned taking into account the needs and main routes of buyers – from basic restocking to one-on-one counseling.
Interior design and display
The store’s refreshed design incorporates more rounded edges to soften the space, with all-natural wood finishes and granite tops to enhance the store’s vibe, and texture to create interest. Sustainable materials were used wherever possible, Aitken said.
The desire to provide a feeling of space and increased breathability to customers moving through stores has been taken into account in the redesign. And to deliver a multisensory experience, the air inside the store is infused with the retailer’s signature scent, Wellness Balance essential oil, and experiential zones have been added where customers can fully engage with the products. .
“Our ‘Inspire Tables’ feature carefully selected products from all categories to encourage customers to see wellness for what it is – a truly holistic experience that goes beyond what we eat or how. where we are moving. Where possible, we have posted key ingredients that speak to what sets our products apart. ”
The new store design and customer experience will be rolled out to all new wellness stores in the future.
Aitken said, “At the core, our transformation was inspired by our mission to create a brand and space that truly reflects who we are at the grassroots, facilitating a connection between mind and body in a seamless holistic experience. Inspired by a respect for nature and the locality, our new brand and new store design honor our deep connection to the natural environment, while promoting the physical, emotional and mental well-being of all who inhabit it. “
Wellness Warehouse CEO Simon Alston commented: “We are delighted to launch our new store concept, which represents the culmination of our partnership with local brand agency, International Trend Institute. At Wellness Warehouse, our passion is to make health and wellness accessible to more people. For too long navigating the natural health industry has been difficult and overwhelming for many people, and we decided to change that.
“ITI understood that our stores need to simplify the customer experience, while simultaneously increasing the sense of excitement and discovery that accompanies a journey to holistic wellness. With this transformation, we believe we have set the new benchmark for the healthcare industry. . ”
Wellness Warehouse also recently revamped its Live Life Well Rewards program, which now offers shoppers up to 3% cash back on all purchases, which can be redeemed in-store and online.
Aitken concluded: “From a brand perspective, our message is about inspiring customers to live well. We are with them on the path to well-being and we meet them wherever they are. We are focused on building our community. by delivering value through accessible education, as well as through our recently enhanced Live Life Well Rewards program. “