Andrea Gentilini, CEO of Luxury Living Group, on interior design trends in the post-pandemic world
After a sluggish economy, the global market for high-end furniture and homeware is showing signs of recovery. In 2021, the industry was valued at around 45 billion euros, an increase of 18% compared to the previous year, according to figures from Statista.
In June, the design industry also applauded the return of Milan Design Week, an international design fair, which has been held since 1961 – after a two-year hiatus due to the pandemic. The show and exhibition, which is a flagship event in the design community, brought together prominent names from the world of interior design to reinvent home and decoration trends in a post-pandemic world.
During the event, the Italian fashion house Versace presented its new home collection in collaboration with architects and designers Roberto Palomba and Ludovica Serafini. Highlights include the clean-lined La Medusa sofa series, inspired by Medusa, the famous emblem of the Milanese brand. He also launched the Stiletto Outdoor line, as well as extended his iconic La Greca motif from the runway to his extensive range of home collections.
In an exclusive interview with The top, Andrea Gentilini, CEO of Luxury Living Group, which produces and distributes furniture for international luxury brands such as Versace, is optimistic about the continued resilience of the high-end furniture industry. He says: “The house continued to be at the center of all our lives, and therefore of our investments. There is no doubt that the industry will continue to grow; this line of business will be worth more and the growth curves will be impressive.
Gentilini shares with us the impact of the pandemic on interior design trends and the design of domestic spaces.
Versace Home launched the Stiletto Outdoor collection during Milan Design Week. What is the difference between this collection and its previous collections of outdoor furniture?
The Stiletto Outdoor line embodies Versace Home, in terms of aesthetic nonconformity, playful classicism and contemporary seduction. The brand’s style codes can be found in the details, from the stiletto-inspired feet to bright and bold colors like lime green, fuchsia, Klein blue and yellow. The iconic metal Medusa logo adds the finishing touch.
The COVID-19 pandemic has had a significant impact on the way people live and work. How has Versace Home adapted these lifestyle changes in home décor product design?
The pandemic has caused us to rethink the use and moods of private spaces in the mind of someone who is not just there for a few hours a day, but who truly lives and often works from home.
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What are the three decorative trends that you are passionate about?
In the near future, I imagine that the boundary between the inside and the outside of a house will become increasingly weak. I think people will increasingly cherish self-care spaces at home, where they can be pampered in relaxing environments created just for them; and the already strong demand for home offices is sure to grow.
Having worked from home for much of the last two years, what is your favorite part of the house to hang out in and what do you love most about the design of the space?
These last years have led us to change the way we think about the house. Because we have spent more time there and will probably continue to do so, it is important to make the spaces in which we live even more attractive, welcoming and functional. Being able to work from home in a space designed for this purpose has become a must for many people, myself included.
What are your plans for Versace Home this year?
We will complete our in-store presence around the world: in America, Europe and parts of Asia. We will have total coverage of all areas, across the different distribution formats for which the brand is known. In terms of collections, we launched the outdoor line during Milan Design Week and we will be adding new iconic products from the Versace universe in the coming months.
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