Alex Proba brings nature inside the home in latest Samsung Bespoke Fridge collaboration – Samsung Global Newsroom
Samsung Electronics’ line of bespoke home appliances offers products that reflect the changing lifestyles of consumers around the world, combining Samsung’s advanced technologies with customizable aesthetics. The creative exploration of new ideas that inspire joy and innovation is rooted in the design principle of Bespoke. That’s why Samsung continually partners with artists to deliver new concepts that inspire self-expression and everyday creativity with Bespoke products.
This year Samsung has added limited edition panels in collaboration with artist Alex Proba to its collection of exclusive bespoke designs. The panels are on display at Samsung 837 in New York and Samsung Electronics’ flagship store in Seoul, and limited editions are available for purchase in the United States.
Add new dimensions to the tailored experience
Through past collaborations with artists Thibaud Hérem, Andy Rementer and Danish lifestyle brand HAY, Samsung’s Bespoke devices have been transformed into standout pieces as these artists explore the limits of Bespoke customization. French illustrator Hérem was inspired by European architecture, while American pop artist Rementer highlighted diversity with colorful portraits of communities, and HAY developed custom color blends inspired by natural food ingredients.
“Our bespoke collaborations serve as a gateway to explore ambitious design, turning standard home appliances into art,” said MH Bu, Design Team Leader, Digital Appliances, Samsung Electronics. “It’s always exciting to partner with artists to see what their creativity will bring to the Bespoke line and how it can reinvent home designs around the world.”
Find inspiration in everyday moments
Proba is the founder of the Brooklyn and Portland-based design studio StudioPROBA. She describes the inspiration for her art as coming from shapes and colors that evoke positive memories and happiness. The artist has worked with hundreds of global brands on several works of art — including graphic, environmental and furniture design, as well as artwork.
Proba’s partnership with Samsung began when she was asked to design a room in Samsung’s product experience space, Samsung 837. Located in New York’s iconic Meatpacking District, Samsung 837 is a exhibition where visitors can enjoy interactive experiences including virtual reality exhibits, musical performances and design. installations such as the Bespoke My Home stages where Proba’s projects were first shown.
Divided into three arrangements — Kitchen, Living room and Studio — the spaces are designed by local artists reflecting their stylistic visions. Ceramic artist, Aliza Simons of Brooklyn, based at Henry Street Studio, designed the kitchen with earthy tones incorporating various ceramics. Furniture designer, Stephen Burks has furnished the lounge area creating a warm and relaxing ambience by combining his unique style with Bespoke’s customizable designs. And Proba designed The Studio to reflect her own decor by mixing cheerful colors and abstract shapes, and even including some of her personal effects in the display.
Bringing nature indoors via new media
Thanks to this latest collaborative project, Proba’s exclusive designs for the Bespoke 4-Door Flex refrigerator are now available for consumer homes. “My work explores joy and happiness using colorful patterns and shapes inspired by nature,” Proba said. “Designing for Samsung’s Bespoke refrigerator was a new adventure for me and a way for my art to transcend traditional mediums. — bring vibrant colors with abstract patterns to unexpected places.
Through its partnership with Proba, Samsung offers consumers an exclusive pattern inspired by the beauty of the outside world. To learn more about Proba’s Bespoke 4-Door Flex refrigerators and to make reservations, follow this link.
A whole new way to add color to your kitchen
Proba’s limited-edition designs arrive as Samsung brings its first bespoke French-door refrigerators to the global market. Available in 3-door and 4-door configuration — including Family Hub™ options for both — these new refrigerators offer the latest space-saving and cooling technologies in a unique, bespoke package.
As practical as they are beautiful, the advanced features of Bespoke French Door refrigerators allow for optimal food storage that keeps food fresh longer by adjusting temperature and humidity. Filtered, chilled water is always ready in the built-in pitcher with flavor infusion options, and ice is quickly made into cubes and bite-sized pieces to chill drinks.
Bespoke French Door refrigerators will be available from March in two materials, glass and steel, with a wide range of matching colours. Glass options include striking shades such as Clementine, Sunrise Yellow, Pink, Morning Blue, Charcoal, Gray and White, while steel options include timeless classics such as Emerald Green, Navy Blue, Tuscan, Matte Black and stainless steel.1 Check out the full range of bespoke refrigerator deals on Samsung.com and stay tuned to Samsung Newsroom for the latest news on all things bespoke.
1 Available models and colors vary by region.