A brief history of bras in the crossword puzzle
Bras as we know them have been around for over a century. “Historically, the underwear industry has been much more adept at interacting with and listening to consumers than garment-focused fashion production sectors,” said Deirdre Clemente, fashion historian and associate professor at the University of Nevada at Las Vegas. Since the early 1920s, women had been hugely involved in the production of bras and underwear, as partners – usually with their husbands – in businesses and as designers, she added. . “Unlike garment manufacturing in the 1920s, underwear production was not a male-dominated top-down industry.”
The development of bras has been linked to the development of production methods and capabilities, Ms Clemente said, but “versions of bras have been around since ancient times”.
The first “breast support” patent in the United States was issued in 1863 to Luman L. Chapman, a corset-maker or person who makes and fits corsets, according to Jane Farrell-Beck, co-author of “Uplift: The Bra in America”. .” Between 1863 and 1969, hundreds of similar patents were issued in the United States, she said in an interview.
During World War II, uniforms, tents and other military items were in high demand, so many consumer hardware products became scarce, Ms. Farrell-Beck said. Additionally, large amounts of metal and rubber were needed for aircraft, tanks, and battleships. “1940s bras had to conform to the fabric limitations imposed during the World War II years,” Ms Farrell-Beck said. They had very little elastic and weren’t very glamorous, she added. Once the war was over, wiring became available again, leading to the advent of strapless bras. “Newly developed synthetic materials, such as spandex, have made bras more comfortable,” Ms. Farrell-Beck said. “Color and details have entered the new styles; foam, and later fiber padding, gave padded bras their punch.
In 1983, a wife and husband duo, Valeria and Ugo Campello, founded Cosabella, an Italian lingerie company. Their son, Guido Campello, who is now co-CEO of the company, said it was his mother’s dream to “bring color” to the lingerie industry. “She wanted to go beyond the black, white and tan lingerie she had in her top drawer,” he said.