It caught her off guard when Araceli Castellón, founder and owner of Victoria’s Garden in Anaheim, received the first DM. The request: a Ramo Buchon. She had heard of the term but didn’t know much about it. So she began to descend the #ramobuchon rabbit hole on Tiktok for inspiration.

“My first impression was: Wow, this is great!” Castellón tells THE TACO. With nearly 27 years in the floral design industry, she thought she had seen it all, but even she was impressed by the grandeur of the gesture her client wanted to make for his wife.

The buchon aesthetic – made famous on social media in recent years and illustrated by the pioneer buchone baby, Jenny 69-can be classified as a fusion of Sinaloan-meets-gaudy-Rodeo-Drive: opulent, flashy, party chunti, partly chic. European luxury in synergy without shame with the meeting of exchange in room. And although buchonism can border the border of female objectification, it’s really more rancho than steamy, with traditional courtesy rituals that date back to Mesoamerican cultures.

Traditionally, flowers have long been a means of seduction for people in modern Mexico, and these practices have been passed down from generation to generation. In the 11th book of the Florentine Codex, written by the Franciscan friar Bernardino de Sahagún in the 1500s, it describes the sanctity of flowers for the Aztecs. He documented their practice of arranging them in garlands and using them to seduce others.

More recently, abuelitas can remember a time when he received a flower in the garden from their Mexican hometown of a young suitor was common practice. For those who grew up watching Mexican TV shows of the last century, they might remember the iconic Professor Jirafales from El Chavo del Ocho, who showed up daily with a bouquet of roses for Doña Florinda, who undoubtedly gave her more than a coffee tazita in thanks for the gesture. And to this day, rose vendors can be found in restaurants or at concerts in Mexico and in Mexican-American communities in the United States, who offer a unique plastic-wrapped flower that men can buy for their female companions. .

“Mexican men spend a lot of money on flowers,” says Kristine Cao, owner of OC Beverly Flowers in Santa Ana, Calif. “They prefer very colorful flowers, especially red ones. Red Roses.” Cao’s luxury floral design business serves a multicultural clientele, and each demographic has a unique preference for floral design. Although she hasn’t heard of ramo buchon, it offers a popular envelope 100 roses arrangement for $530, which is quite similar in appearance.

Social media has undoubtedly helped the rise of the flower romance game. Giving flowers is no longer a private matter. It is now also a public performance seen as the extension of a man’s social ascent. It is as much about their improved lot in life as it is about the love in their life. And the latest trend in floral rituals centers around Instagram- and TikTok-worthy trends. Ramo Buchon.

Downtown Los Angeles has long been a destination for Latino floral trends. For example, not so long ago it seemed that all the florists in the area were selling the ramo bichon, a Bichon dog-shaped arrangement of white chrysanthemums or carnations, inspired by another type of boujee dog.

But these days, the trend is more meaningful and boujee. “Oh, yeah, people have been calling and asking for that a lot. That’s what’s popular right now,” Evelyn shared from Nikky’s flowers near Los Angeles Original Flower Market. “We do ramos buchones in all sizes, and we even recently made one with 600 roses.

ramo buchones average of $300. The number of roses determines the price and is considered part of their status. “Never make assumptions about what someone is willing to pay,” says Castellón. “A lot of men don’t hold back when trying to get the woman of their life. Or get out of the doghouse,” she laughed.

The prevalence of boujee bouquets on Instagram took off several years with the particular style of tightly wrapped roses in a box attributed to Los Angeles Bouquets The Flower. Their arrangements quickly found popularity with the likes of the Kardashians and their periphery. Founder Hagar Elaziz has built the successful business, whose persevering flower bouquets can cost close to $2,000 on organic Instagram marketing alone. Shortly after launching in 2015, modern and lush arrangements began to flood the feeds of celebrities and influencers, sparking the new floral trend and making posting said arrangements an equally important ritual.

Although inspired by the Le Fleur trend, the specific aesthetic of the Ramo Buchon cannot simply be described as boujee. The buchon is distinguished by the precision of the dome-shaped bouquet of roses, tight without greenery and decorated with rhinestones, golden butterflies and sometimes a mini crown. Typically, they’re wrapped in fancy paper, sometimes bearing designer-inspired logos similar to those of Chanel, Louis Vuitton, or Gucci.

How the ramo is featured is also important, usually documented activity on social media by both giver and recipient. The donor generally publishes a photo of the ramo in the passenger seat of their car, en route to delivery; the recipient usually posts a photo of themselves posing with their backs to the camera and the large floral arrangement over their shoulder, strategically showcasing the curves of both.

ramo buchones average of $300. The number of roses determines the price and is considered part of their status. “Never make assumptions about what someone is willing to pay,” says Castellón. “A lot of men don’t hold back when trying to get the woman of their life. Or get out of the doghouse,” she laughed.

The customer who ordered the Ramo Buchon contacted her a few days later to thank her. He confirmed that his wife liked the arrangement. He also said several of his friends had asked for contact details to get their own. Ramo Buchon for their ladies. And when Castellón posted an Instagram reel of the ramo with La Buchona Chuy Lizárraga’s song playing along, several women immediately commented, “I want one!”

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